What a “brand kit” actually is
A brand kit isn’t a folder of random assets. It’s a set of decisions:
- Color palette + usage ratios
- Typography hierarchy
- Photo/illustration style
- Layout rules (spacing, grids)
- Component patterns (buttons, cards, banners)
Use AI for exploration, not for rules
AI is excellent for:
- Mood directions (editorial, playful, minimal)
- Lighting and composition references
- Variant generation (many options quickly)
AI is risky for:
- Exact typography and spelling
- Final logos
- Reproducible layout rules (unless you define them)
A fast workflow
1) Pick 2–3 references
Use references that represent the vibe you want (product photos, posters, UI, packaging).
2) Generate a “style board”
Generate 8–12 images in the same direction to see consistency.
3) Extract rules
Turn the vibe into rules:
- Primary/secondary colors (with hex)
- Type scale (H1/H2/body)
- Spacing scale (4/8/12/16…)
- Corner radius, shadows, border styles
4) Ship a kit
Deliverables that teams actually use:
- Social templates (square, story, banner)
- Presentation cover + section headers
- Product screenshot frame style
FAQ
Q: How do I stop the style from drifting?
A: Use references, keep prompts short, and reuse the same constraints across generations.
Q: Do I need a formal brand guideline doc?
A: A 1–page “mini guideline” is enough for most teams: colors, type, spacing, and examples.
Q: Why do AI outputs clash with real typography?
A: Because the model treats text as pixels. Generate backgrounds/layout hints, then add real text in your canvas/editor.