The prompt checklist
Start with constraints. Your best prompts look like a brief.
- Audience + use case (landing page, packaging, social)
- Brand traits (minimal, bold, playful, premium)
- Visual style (editorial, Swiss, neo-brutalism, 3D)
- Composition (centered, negative space, hero object)
- Color direction (monochrome, pastel, high contrast)
- Output spec (square, 16:9, poster)
Example prompt
“A premium minimal skincare brand hero image. Clean studio lighting, soft shadows, negative space for headline, editorial photography, off-white background, subtle texture, modern typography placeholder area.”
FAQ
Q: Why do I get random styles?
A: Your prompt is missing constraints. Add brand traits, composition, and color direction.
Q: Should I ask for a logo?
A: For exploration, yes—but for production, build the final logo in vector tools and apply it on the canvas.
Q: How many variations should I generate?
A: Generate 8–12, then pick 2–3 to refine.